Image Credits:Ashish Vaishnav / SOPA Images / LightRocket / Getty Images9:30 AM PST · November 19, 2025
I conjecture we’re past the epoch of “and that’s what you missed connected Glee.” Amazon’s Prime Video streamer is adding AI-generated “Video Recaps” to assistance viewers drawback up betwixt seasons of shows, the institution announced connected Wednesday.
According to Amazon, the diagnostic “utilizes generative AI to make theatrical-quality play recaps with synchronized narration, dialogue, and music.” It volition statesman rolling retired successful beta connected Wednesday for prime Prime Originals, similar “Fallout,” “Tom Clancy’s Jack Ryan,” and “Upload.”
Prime Video launched a akin AI-powered diagnostic past twelvemonth called “X-Ray Recaps,” which summarizes implicit seasons, episodes, oregon parts of episodes — astatine the time, Amazon said that its AI exemplary had guardrails successful spot to marque definite that these recaps don’t inadvertently stock spoilers.
Image Credits:Prime VideoConsumers person go accustomed to these kinds of text-based AI summaries, since they apt spot them erstwhile their telephone summarizes texts, oregon erstwhile they spot a (perhaps unwanted) AI summary astatine the apical of their Google results. But these video summaries veer into newer territory, which whitethorn look much obtrusive successful the viewing acquisition than substance summaries — or, possibly they’ll beryllium embraced by radical who don’t retrieve what happened connected “Bosch.”
Prime Video’s competitors are besides exploring however they tin integrate generative AI into their products.
YouTube TV, for example, uses a “Key Plays” diagnostic to assistance viewers drawback up connected sports games if they commencement watching portion the crippled is successful progress. While it’s a spot imperfect (its algorithm seems to lone beryllium capable to place cardinal violative plays successful baseball), the diagnostic helped YouTube TV triumph its archetypal Technical Emmy Award.
Netflix, meanwhile, is using generative AI connected the accumulation broadside of its business.
Earlier this year, Netflix said it used generative AI in the last footage for the archetypal clip successful the Argentine amusement “The Eternaut” to make a country of a gathering collapsing. After that, “Happy Gilmore 2” utilized generative AI to marque characters look younger successful the film’s opening scene, and the producers of “Billionaires’ Bunker” utilized it successful pre-production to envision wardrobe and acceptable design.
The usage of AI successful the movie manufacture has sparked overmuch debate, arsenic artists interest that these tools — which sometimes are trained without support connected their enactment — could endanger their livelihoods. But immoderate reason that tools that velocity up tedious busywork successful animation oregon peculiar effects, similar Wonder Dynamics, could grow the capableness for artists to create.
Amanda Silberling is simply a elder writer astatine TechCrunch covering the intersection of exertion and culture. She has besides written for publications similar Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast astir net culture, with subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie festival coordinator. She holds a B.A. successful English from the University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.
You tin interaction oregon verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted connection astatine @amanda.100 connected Signal.















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