Threads adds new personalization and community features as it reaches 500M monthly users

Nearly 3 years aft launching arsenic a rival to Twitter (now X), Threads has reaches 500 cardinal monthly progressive users, the institution announced Tuesday. The Meta-owned societal level besides announced a bid of caller features launching today, including a “Your Algo” instrumentality that lets users power what they spot successful their feed.

The caller Your Algo diagnostic builds connected the platform’s “Dear Algo” instrumentality launched successful February, which lets users archer Threads what they privation to spot much oregon little of successful their provender by posting a nationalist station specified as, “Dear Algo, amusement maine much posts astir podcasts.” With the caller Your Algo feature, users tin privately power what they spot successful their provender without having to stock a nationalist post.

You tin archer Threads you privation to spot much oregon little of definite topics and take however agelong the petition lasts: one, three, oregon 7 days. Only you tin spot the requests.

Your Algo is rolling retired contiguous successful the U.S., Canada, UK, Australia, and New Zealand.

Image Credits:Threads

By allowing users to temporarily power what appears connected their feeds, Threads gains an borderline implicit X and different competitors by offering a diagnostic that isn’t disposable connected rival platforms.

Threads is besides bringing “Communities” retired of beta and adding caller requested features for it. Launched past year arsenic a mode to instrumentality connected X, the diagnostic springiness users dedicated spaces wrong the app wherever they tin delve deeper into conversations connected topics that substance to them similar basketball, television, K-pop, books, and more. Now, users volition beryllium capable to find communities done a caller “Communities Hub.” Additionally, communities present person their ain chiseled icons to marque it easier to spot and admit them.

“The Discovery Hub is simply a mode for america to effort to get communities successful beforehand of much people,” Instagram caput Connor Hayes told TechCrunch. “We noticed that erstwhile folks usage the app with a wide intent and they find their radical successful the app quickly, it’s conscionable a amended acquisition for them. One of the challenges that they’ve had since we launched that diagnostic implicit the past twelvemonth was that it’s hard to organically find the communities that substance to you sometimes. So, the Discovery Hub is simply a large one.”

Image Credits:Threads

Threads besides announced that it’s expanding Live Chats to much communities alongside the quality to co-host chats and punctuation moments to your feed. Launched successful April, Live Chats let for real-time conversations during taste events similar the Fifa World Cup. By July, each communities volition beryllium capable to commencement Live Chats.

“One of the affirmative pieces of feedback that we get from a batch of radical astir Threads is that they admit the quietness of the app successful a satellite wherever a batch of societal is video-centric and loud. And truthful these Live Chats person been a bully 2nd surface companion acquisition for radical that are watching stuff, but privation to travel on with commentary portion they bash so,” Hayes said.

The enlargement of Live Chats volition assistance Threads adjacent the spread with X erstwhile it comes to real-time conversations. Unlike X, which has agelong served arsenic a planetary “town square” of sorts for breaking quality and unrecorded events, Threads lagged down X successful presumption of relevance and timeliness erstwhile it archetypal launched due to the fact that it lacked galore of the features that X had, specified arsenic robust search, hashtags, and a chronological feed. However, it has added these features implicit time, and is present looking to amended vie with X done the summation of a diagnostic that adjacent the Elon Musk-owned app doesn’t have.

In presumption of the caller MAU milestone, it shows that Threads was capable to adhd 100 cardinal monthly users successful the past 10 months, arsenic the institution said successful August 2025 that it had 400 cardinal monthly progressive users.

Threads’ maturation comes arsenic the level has shipped galore caller features implicit the past year, specified arsenic DMs, ghost posts, desktop messaging, and more.