This startup wants to turn idle user car inventory into rental revenue

When Igor Dobrianskyi looks astatine a car dealership lot, helium sees a wasted opportunity.

“Millions and millions of utilized cars are sitting connected parking lots, depreciating and losing value,” Dobrianskyi said successful a caller interview, adding that determination are 76,000 dealerships successful the United States. “At the aforesaid time, determination are radical who request a car for a fewer months, but the options are really precise constricted and expensive.”

Dobrianskyi’s caller startup, MyMonthlyCar, aims to link some sides of that equation done an online level that offers flexible month-to-month rentals from section dealerships. MyMonthlyCar was selected for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups that person earned a spot to grounds astatine this year’s TechCrunch Disrupt. This year’s TechCrunch Disrupt volition beryllium held October 13 to 15 successful San Francisco.

MyMonthlyCar, which is registered successful Delaware and based successful Florida, was co-founded by Dobrianskyi; Kostiantyn Gitko, who is main merchandise officer; and CTO Vadym Zotov. All 3 are from Ukraine, said Dobrianskyi, who moved to the U.S. with his woman and young girl aft the Russia-Ukraine warfare began.

MyMonthlyCar does what its sanction suggests, with 1 twist. The startup lone rents utilized cars connected a month-to-month basis; nary short-term options here. But it does springiness dealerships the accidental to connection customers a rent-to-own option.

“So we don’t bring them lone customers to rent connected a monthly basis, we fundamentally bring them the clients who perchance tin bargain this car arsenic well,” helium said.

MyMonthlyCar doesn’t complaint dealerships to database cars connected its website. Instead, MyMonthlyCar charges dealers 10% of each transaction. It besides charges the lawsuit a abstracted 10% fee.

The thought for MyMonthlyCar stems from Dobrianskyi’s erstwhile acquisition successful the industry. The laminitis owned a car rental institution successful Ukraine, but the deficiency of financing options determination constricted his quality to scale. In 2016, helium launched a peer-to-peer car marketplace called SizeCar, wherever owners rent their cars to different drivers, overmuch similar Turo does today. SizeCar yet dispersed to 40 European cities.

The startup has signed connected 7 dealerships to trial the work and is moving with an security broker to finalize its ain security program, which volition fto customers take among antithetic types of coverage.

“Insurance is the cardinal for this business, and you request to person your ain security arsenic a platform,” helium said, noting that the No. 1 question from dealers was astir security and liability coverage.

Despite its early-stage status, the founders person bullish projections for the startup. They program to motion connected 100 dealerships with 2,000 monthly rentals and $300,000 successful gross successful the company’s archetypal twelvemonth of operation, which volition footwear disconnected aboriginal this twelvemonth erstwhile the security programme launches. Over the adjacent 5 years, the extremity is to make $42 cardinal successful revenue, Dobrianskyi said.

The startup has yet to rise task superior and is presently bootstrapped. But Dobrianskyi said the program is to rise a effect round, with the funds helping the institution prosecute much developers to physique retired the platform, including an AI instrumentality to assistance dealers place which cars are champion to rent retired astatine immoderate fixed time.

To cheque retired MyMonthlyCar the different startups that are portion of TechCrunch’s Battlefield contention (as good arsenic to web with the folks backing them), join america adjacent month astatine Disrupt.