Slate Auto teams up with Crayola to color its EV truck

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Image Credits:Slate Auto/screenshot /

12:01 PM PDT · July 9, 2026

Slate Auto, the EV startup backed by Jeff Bezos, has built its concern astir the thought of simplicity and customization. Start with a $24,950 unpainted grey electrical truck with 205 miles of scope — and nary of the technological flair — and fto the purchaser customize it to their liking done conveyance wraps, decals, lighting, and different accessories.

The conveyance wraps, printed vinyl movie that tin beryllium applied to a car, truck, oregon SUV without needing to overgarment it, are a cardinal constituent of this customization strategy with hundreds of antithetic colors and combinations. And now, Slate is adding adjacent much done a concern with crayon shaper Crayola.

Slate said Thursday it volition connection 5 conveyance wraps that usage signature Crayola colors, including Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion. The Crayola-color conveyance wraps outgo $1,549.99, according to Slate. The institution is besides throwing successful a matching Crayola cardinal fob and “Slatelet,” which are customized creation pieces that drawback onto the dashboard, for those who opt for a crayon-colored conveyance wrap.

Image Credits:Slate Auto/screenshot /

This is not Slate’s lone collaboration, though it mightiness beryllium the 1 astir recognizable to children; the institution is besides moving with NYC creator Max Kolo connected a conveyance wrap. This is, however, a archetypal for Crayola. Anna Roca, caput of planetary partnerships astatine Crayola, said this is the company’s archetypal automotive partnership.

Slate wouldn’t disclose whether it’s moving with different companies similar Crayola to connection much conveyance wrapper designs. A Slate spokesperson said successful an email that “we’re excited to invited Makers, creators, and partners implicit time,” suggesting that much wraps could inactive come.

And considering the custom-heavy way Slate has taken truthful far, it’s casual to ideate a slew of plan collabs successful the future.

Slate is inactive a newcomer successful the automotive industry. The institution emerged from stealth successful April 2025 and has yet to marque its archetypal deliveries. Last month, the institution revealed its $24,950 basal terms and started taking pre-orders for the vehicle, which starts arsenic a two-seat motortruck and tin beryllium modified into a much costly $29,950 5 -seater SUV.

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Kirsten Korosec is simply a newsman and exertion who has covered the aboriginal of proscription from EVs and autonomous vehicles to municipality aerial mobility and in-car tech for much than a decade. She is presently the proscription exertion astatine TechCrunch and co-host of TechCrunch’s Equity podcast. She is besides co-founder and co-host of the podcast, “The Autonocast.” She antecedently wrote for Fortune, The Verge, Bloomberg, MIT Technology Review and CBS Interactive.

You tin interaction oregon verify outreach from Kirsten by emailing kirsten.korosec@techcrunch.com oregon via encrypted connection astatine kkorosec.07 connected Signal.

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