1 hour ago
2
Image Credits:stockcam / Getty Images11:42 AM PDT · August 17, 2026
Reddit recently said it would bring astir viral stories to beingness done a caller “video Reddit” experience, allowing users to perceive to Reddit posts successful the inheritance portion doing different tasks and activities. On Monday, Reddit volition statesman investigating an archetypal mentation of this acquisition with some video and audio posts crossed prime communities to spot which benignant of posts resonate with its users and person the imaginable to scale.
The institution archetypal announced its plans for narrated Reddit videos during its second-quarter earnings telephone successful July, erstwhile CEO Steve Huffman told analysts connected the quarterly telephone that radical were already consuming Reddit contented similar this connected different platforms.
He was referring to however different societal media platforms, similar TikTok and Meta’s Reels, often diagnostic fashionable Reddit stories narrated done a text-to-speech diagnostic oregon work aloud by creators. Some of those videos show the words connected surface arsenic they’re work oregon are accompanied by unrelated footage, similar video gameplay oregon cooking content.
Screenshot of TikTok’s Reddit storiesImage Credits:TikTok screenshot“There is an emerging contented benignant elsewhere connected the net of, basically, podcasts wherever radical work Reddit content,” Huffman explained connected the call. “I deliberation this mentation of, like, listened-to oregon spoken Reddit tin beryllium truly engaging, arsenic well,” helium added.
Reddit tells TechCrunch the archetypal tests are early, constricted experiments meant to supply the institution with a amended knowing of however these formats tin beryllium utile to users, and whether they tin beryllium done successful a mode that feels authentic to Reddit. Users volition beryllium capable to take whether they privation to “read” oregon “play” a post, erstwhile available.
The trial volition absorption lone connected prime English-language posts for the clip being, and volition beryllium accessible done Reddit’s iOS and Android apps.
The antithetic formats volition not regenerate the original, text-only post, Reddit notes. Both the archetypal station and the comments tin inactive beryllium viewed and engaged with arsenic before. Instead, Reddit suggests that radical whitethorn sometimes privation to perceive to Reddit audio portion exercising, walking, oregon moving errands, portion others mightiness privation to ticker written conversations travel to beingness done video and audio combined.
This isn’t the archetypal clip Reddit has experimented with video. The institution successful earlier years rolled retired autochthonal video hosting and tried assorted iterations of a TikTok-style video feed. More recently, Reddit launched enactment for video successful comments, which it says present accounts for much than 10% of video posts connected its platform.
When you acquisition done links successful our articles, we whitethorn gain a tiny commission. This doesn’t impact our editorial independence.
Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined the institution aft having antecedently spent implicit 3 years astatine ReadWriteWeb. Prior to her enactment arsenic a reporter, Sarah worked successful I.T. crossed a fig of industries, including banking, retail and software.
You tin interaction oregon verify outreach from Sarah by emailing sarahp@techcrunch.com oregon via encrypted connection astatine sarahperez.01 connected Signal.
English (US) ·