Peacock is raising prices across all of its streaming plans

Peacock is the latest streaming work to rise prices, with its cheapest ad-supported “Select” program expanding from $7.99 to $8.99 per month. The ad-supported “Premium” tier present costs $12.99 per month, up from $10.99, portion the ad-free “Premium Plus” program is expanding from $16.99 to $19.99 per month.

The terms hikes volition spell into effect August 18 for caller and returning subscribers. Current subscribers volition spot the accrued prices connected their adjacent billing day aft September 17.

“These terms changes let Peacock to proceed to make the champion acquisition for its viewers, stay competitory successful the marketplace, and present unsocial contented crossed each genres,” the institution wrote connected a support page.

Current yearly subscribers and users with progressive promotional offers volition support their existing rates until their plans oregon promotions expire.

Peacock has added caller features to its streaming work successful caller months, including an AI-powered “Bravoverse” vertical-video provender with clips from franchises similar “The Real Housewives” and “Vanderpump Rules.” The work is besides adding a diagnostic that volition yet fto fans watercourse unrecorded games successful a vertical format that uses real-time AI-driven cropping optimized for telephone screens.

The streamer precocious launched 2 caller enigma games, Law & Order: Clue Hunter and Public Eye, which some travel from AI gaming startup Wolf Games.

Last month, NBCUniversal announced a partnership to bring Peacock’s Premium program to YouTube Premium subscribers successful the U.S. starting successful aboriginal 2027.

Launched successful 2020, the streaming work reported its first-ever profitable quarter past month, arsenic subscribers grew to 48 million, driven by the NBA playoffs, FIFA World Cup, and “Love Island.”

Peacock, similar different streaming services including Netflix and HBO Max, has been steadily raising its prices successful caller years, with its astir caller terms hike taking effect successful July 2025, erstwhile prices accrued by $3. The latest summation marks the platform’s 4th terms hike successful 4 years.