OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400

1 week ago 20

In Brief

Posted:

3:43 PM PDT · August 6, 2026

OpenAI signageImage Credits:SeongJoon Cho/Bloomberg / Getty Images
  • Lucas Ropek

More details proceed to trickle retired astir OpenAI’s mysterious new hardware device — described antecedently arsenic an AI-fueled astute talker that volition beryllium the “physical manifestation” of ChatGPT.

Bloomberg present reports that the instrumentality volition beryllium “donut-shaped,” designed thusly to let users to transportation it astir their location and spot it successful antithetic locations, similar a bedside array oregon a room counter.

It volition beryllium constructed from “high-quality metal,” person a “premium look,” and (in a item that mystifies) volition person chiseled “moving parts,” sources told Bloomberg.

It besides could beryllium somewhat much costly than your mean astute speaker, possibly $300 to $400 per unit, according to this report. For comparison, astir of Amazon’s astute location speakers scope successful terms from $40 connected the debased extremity to $240 connected the precocious end.

So, to sum up: an costly talking AI donut that has … moving parts? OpenAI releasing a astute location instrumentality has a definite logic to it, successful that it would further integrate ChatGPT into users’ lives. However, historically speaking, astute speakers have not ever been profitable and whitethorn beryllium a difficult marketplace to interruption into. The perchance precocious terms constituent besides mightiness not help.

The device, which is being developed successful concern with LoveFrom, the plan workplace founded by celebrated erstwhile Apple developer Jony Ive, volition apt beryllium released astatine immoderate constituent successful 2027, Bloomberg writes.

The company’s effort to participate the hardware marketplace has not gone disconnected without a hitch. OpenAI is being sued by the existent king of hardware, Apple, which has accused the AI laboratory of stealing commercialized secrets. OpenAI has denied wrongdoing.

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