Netflix in talks to license video podcasts from iHeartMedia, report says

In Brief

Netflix is reportedly successful talks to licence video podcasts distributed by iHeartMedia, according to Bloomberg. iHeartMedia’s podcast portfolio includes shows similar “The Breakfast Club,” “Las Culturistas,” “Jay Shetty Podcast,” and “Stuff You Should Know.”

Netflix is looking for exclusivity, which means video podcasts that it licenses from iHeartMedia could nary longer beryllium uploaded to YouTube. It’s worthy noting that if a woody does travel together, iHeartMedia mightiness not licence its full podcast catalogue to the streaming service.

The quality comes a fewer weeks aft Netflix signed a akin woody with Spotify that volition bring a curated enactment of sports, culture, lifestyle, and existent transgression podcasts from Spotify Studios and The Ringer to Netflix.

Under the Spotify deal, podcasts disposable connected Netflix volition beryllium removed from YouTube but stay connected Spotify. Some of Spotify’s biggest shows, including “The Joe Rogan Experience,” volition stay connected YouTube.

For Netflix, these video podcast deals volition springiness it a caller mode to amended vie with YouTube, which is the most-watched platform for video podcasts aft surpassing 1 cardinal monthly progressive podcast viewers earlier this year.

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