Motion Picture Association hits Meta with cease-and-desist over use of ‘PG-13’ label

In Brief

The Motion Picture Association (MPA) has sent Meta a cease-and-desist missive demanding that it halt utilizing the word “PG-13,” arsenic archetypal reported by The Wall Street Journal.

Last month, Meta announced that teens connected Instagram would, by default, lone spot contented that adheres to PG-13 movie ratings. Two weeks later, the MPA sent Meta a cease-and-desist letter, asserting that Meta’s assertion that contented connected teen Instagram accounts would travel PG-13 guidelines is “literally mendacious and highly misleading.”

The institution states that its movie-rating strategy can’t beryllium compared to Meta’s contented restrictions, which it says “appear to trust heavy connected artificial intelligence.”

“The MPA has worked for decades to gain the public’s spot successful its standing system,” said the letter. “Any dissatisfaction with Meta’s automated classification volition inevitably origin the nationalist to question the integrity of the MPA’s standing system.”

In effect to the letter, Meta stated that it hasn’t claimed its teen accounts were certified by the MPA oregon officially PG-13 rated. Additionally, the institution says its contented restrictions are “guided” by PG-13, alternatively than straight linked to the MPA. Meta besides says its usage of the word qualifies arsenic just use.

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