Meta’s Muse is outpacing ChatGPT’s early mobile launch

Meta’s latest AI app, Muse, could beryllium the societal giant’s adjacent large hit, caller information suggests. According to just- released estimates from marketplace quality supplier Appfigures, Muse’s app connected mobile devices has been downloaded much times during its archetypal 12 days connected the marketplace than ChatGPT was successful the 12 days aft its debut. (This information compares the U.S. and Canada markets only.)

Muse besides has much regular progressive users than ChatGPT had astatine the time, the steadfast found.

Until now, it had been hard to marque an nonstop apples-to-apples examination betwixt these 2 apps, fixed that they had pursued antithetic motorboat strategies. When ChatGPT arrived connected mobile, it was made disposable globally, but lone connected iOS. Muse, meanwhile, is disposable crossed some Apple’s App Store and Google Play, but lone successful the U.S. and Canada.

To amended align the numbers for comparison, Appfigures looked lone astatine the iOS information for the U.S. and Canada for some apps during the archetypal 12 days of their respective launches. In this subset of the data, Muse has present seen 1.8 cardinal downloads to ChatGPT’s 1.3 million.

Overall, Muse has seen 2.8 cardinal full installs globally successful its archetypal 12 days, the steadfast besides said. Its maturation hasn’t yet stagnated, either; Muse has moved up from its archetypal presumption arsenic No. 2 wide connected the U.S. App Store instantly aft its motorboat to present No. 1, arsenic Business Insider reported connected Friday. That leap enactment the app higher than ChatGPT, the outlet noted.

Image Credits:Appfigures

In addition, Appfigures’ information indicates that Muse’s U.S. regular progressive users are present higher than they were for ChatGPT astatine the aforesaid constituent aft its launch. When comparing conscionable the U.S. mobile app regular progressive users, Muse comes successful higher with 642,000 regular users compared with 231,000 for ChatGPT astatine the time.

To beryllium just to the information that Muse is disposable crossed some iOS and Android, portion ChatGPT launched connected iOS only, Appfigures narrowed the examination to iOS alone. Yet, adjacent here, Muse is coming successful higher with 359,000 regular progressive users connected iOS, inactive supra ChatGPT’s figures from that clip period.

Appfigures tin lone supply third-party estimates astir an app’s downloads and progressive users; it doesn’t person nonstop entree to Meta’s interior figures. But adjacent if these numbers are lone close from a wide “ballpark” perspective, they bespeak that Muse could person a changeable astatine becoming Meta’s newest apical app.

Meta already perfected its cross-promotion strategy erstwhile it launched Instagram’s Threads, which now has 500+ cardinal users, acknowledgment to dense selling and integrations successful Meta’s largest apps, including Instagram and Facebook. Muse is apt to get a akin push, fixed that the AI app tin link with some of those platforms. It besides works wrong WhatsApp, truthful that could springiness it different boost.

While Appfigures doesn’t person visibility into Meta’s cross-promotion efforts oregon ads directly, it did enactment that implicit 95% of Muse’s users are besides Facebook users and 63% are Instagram users.

Meta, which has been asked for comment, has not yet shared nationalist figures related to Muse’s aboriginal adoption.