Meta rolls out Muse, a new AI image generator

1 month ago 35
Image Credits:Meta

3:18 PM PDT · July 7, 2026

Meta has unveiled its caller AI representation generator, Muse Image, which was produced by Meta Superintelligence Labs, the company’s dedicated AI unit.

The caller feature, which was internally code-named Mango, will beryllium available for escaped done the Meta AI app, arsenic good arsenic successful Instagram Stories and WhatsApp.

What precisely tin you bash with Muse? It sounds similar the use-cases are akin to astir different AI representation generators — you’ll beryllium capable to make a full batch of goofy and cartoonish images, for instance.

If you’re suffering from a dearth of imaginativeness and can’t travel up with immoderate archetypal prompts connected your own, Meta says that Muse comes with “presets” — prefabricated representation prompts — to “spark ideas.”

An accompanying video shows different imaginable uses. One is to usage Muse to create customized ads (AI has notably crept into advertizing implicit the past year) oregon to play astir with interior decoration ideas (in the video, a idiosyncratic leverages Muse to spot what a utilized sofa mightiness look similar successful their garage). This past relation is designed to beryllium integrated with Facebook Marketplace, Meta’s fashionable Craigslist-like locus of utilized furnishings and accessories.

The exemplary besides features prompt-based representation editing, which tin beryllium utilized to make images to stock crossed Meta’s assorted apps and platforms.

“Ask it to mock up an representation of you successful beforehand of a humanities landmark, cleanly erase a photobomber from the inheritance of a shot, oregon constitute a customized punctual to physique a functional QR code,” the institution offers.

At the aforesaid time, Meta is launching a big of caller AI effects for Instagram Stories which are supported by Muse. Those effects see assorted customizable filters that tin beryllium utilized to modify existing photos.

Meta says that the usage of the caller AI exemplary is escaped for “everyday creation” although, past a definite limit, users volition request to usage Meta’s subscription plans.

The institution besides said that Muse Video — presumably an AI video generator — is “already successful development.” TechCrunch reached retired to Meta for much information.

Meta has released a fig of AI apps and services implicit the past year, including an adjunct called Creator, and Pocket, an app that tin beryllium utilized to vibe codification video games. The institution has been accused of having a nebulous AI strategy, though it’s still connected way to walk a full lot connected AI infrastructure this twelvemonth arsenic it continues to physique retired its services.

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Lucas is simply a elder writer astatine TechCrunch, wherever helium covers artificial intelligence, user tech, and startups. He antecedently covered AI and cybersecurity astatine Gizmodo. You tin interaction Lucas by emailing lucas.ropek@techcrunch.com.

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