2 days ago
9
Image Credits:Google7:00 AM PDT · August 12, 2026
Alongside its announcement of a caller lineup of Pixel 11 smartphones, Google connected Wednesday introduced its reply to Apple’s AirTag. At its livestreamed “Made by Google ’26” event, the institution unveiled a caller merchandise designed for keeping way of your invaluable items: the $29 Google Pixel Tag.
Similar to however Apple’s AirTag leverages its web of iPhones to find mislaid devices, the caller Pixel Tag taps uses Google’s Find Hub network, which taps into Android devices astir the world. Android users tin adhd the tag to their phone’s built-in Android Find Hub, which is already utilized to assistance users find their mislaid Android smartphones and different devices, akin to Apple’s Find My.
Helpfully, you tin find and ringing your Pixel Tag straight from your Pixel Watch, too, not conscionable your phone.
Image Credits:GoogleWhere the Pixel Tag differs from AirTag is successful its look and feel.
Apple’s lost-item finder is small, round, and engravable; Google opted for a slimmer, elongated instrumentality instead. Spec-by-spec, the Pixel Tag is 1.1 inches wide, compared to the AirTag’s 1.26 inches. As the Pixel Tag is oval-shaped, it’s 1.8 inches precocious from apical to bottom. Thickness-wise, the Pixel Tag clocks successful astatine a extent of 0.2 inches, compared with the AirTag’s 0.31 inches (which Apple calls its height).
By weight, the 2 competitors are comparable, arsenic the Pixel Tag weighs 0.4 ounces with the battery, and the AirTag comes successful astatine 0.39 oz.
Both are besides rated IP67 for splash, water, and particulate resistance, meaning they tin withstand submersion successful a maximum extent of 1 metre for up to 30 minutes.
Image Credits:GoogleTaking different cues from AirTag, the Pixel Tag offers connectivity via Bluetooth and Ultra Wideband for precision finding; however, it doesn’t see NFC. Pixel Tag has a built-in talker to assistance you find the mislaid instrumentality erstwhile nearby, and it’s powered by the user-replaceable CR2032 coin compartment artillery — the aforesaid utilized by the AirTag. This allows the Pixel Tag to enactment for astir a twelvemonth earlier the artillery needs to beryllium replaced.
Designed to beryllium attached to items similar keychains and bags, the Pixel Tag volition outgo $29 for a one-pack and $99 for a four-pack erstwhile it becomes disposable for acquisition connected November 11, 2026.
When you acquisition done links successful our articles, we whitethorn gain a tiny commission. This doesn’t impact our editorial independence.
Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined the institution aft having antecedently spent implicit 3 years astatine ReadWriteWeb. Prior to her enactment arsenic a reporter, Sarah worked successful I.T. crossed a fig of industries, including banking, retail and software.
You tin interaction oregon verify outreach from Sarah by emailing sarahp@techcrunch.com oregon via encrypted connection astatine sarahperez.01 connected Signal.
English (US) ·