Google has joined Amazon in attacking Nvidia’s stronghold with AI app developers

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Google CEO Sundar PichaiImage Credits:Camille Cohen/AFP / Getty Images

11:38 AM PDT · October 20, 2026

On Tuesday, Google announced that TorchTPU, its long-awaited mentation of PyTorch, is present disposable arsenic an open-source project. With this, Google joins Amazon successful trying to break Nvidia’s stranglehold connected the AI industry, wherever astir AI apps are written by default to tally connected Nvidia’s chips, oregon GPUs.

PyTorch is the fashionable open-source toolkit that AI app developers and startups usage to build, train, and tally AI models. It is, by immoderate accounts, utilized by 85% of the AI apps. PyTorch was primitively developed by Meta (then Facebook) successful 2016, agelong earlier the satellite had an inkling that LLMs would alteration the world. At the time, Nvidia’s GPUs were already the modular hardware for AI research, truthful galore of PyTorch’s features were built to enactment specifically with them. In 2022, Meta turned PyTorch implicit to the Linux Foundation, a nonprofit that manages galore important unfastened root projects.

Google’s version, TorchTPU, lets AI apps tally connected Google’s AI chips, called Tensor Processing Units (TPUs). It besides makes it casual to determination existing PyTorch apps to TPUs and, therefore, to Google Cloud. Developers tin bash this with a elemental configuration alteration and nary re-writing of their apps.

Amazon made a similar announcement Monday, erstwhile it released its ain mentation of PyTorch, called TorchNeuron. TorchNeuron allows AI apps to beryllium ported to Amazon’s homegrown AI chip, Trainium, and to AWS with nary rewriting. Amazon besides said it going adjacent further successful its effort to loosen Nvidia’s clasp connected PyTorch. It is submitting codification to the main PyTorch task that decouples assorted features from Nvidia’s chips, making it much unfastened to immoderate hardware by default.

Google whitethorn beryllium one-upping Amazon successful a fewer ways, however. It says it worked straight with Meta, Hugging Face, Inferact (maker of vLLM) RadixArk (maker of SGLang), and others to guarantee that TorchTPU’s features and codification libraries enactment good with these fashionable AI improvement tools, conscionable arsenic the archetypal PyTorch does.

Plus the hunt elephantine has launched a dedicated tool, the TPU cause suite, to assistance developers determination their apps to Google’s chips and unreality and hole errors on the way. It adjacent updated its fashionable LiteRT tool, which runs AI connected phones, laptops and embedded devices, to enactment amended with PyTorch AI apps.

None of this means AI app developers volition automatically ditch Nvidia’s hardware en masse conscionable due to the fact that they tin present easy determination to alternate chips and clouds. But Amazon and Google are intelligibly moving to extremity Nvidia’s advantage.

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Julie Bort is the Startups/Venture Desk exertion for TechCrunch.

You tin interaction oregon verify outreach from Julie by emailing [email protected] oregon via @Julie188 connected X.

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