Doordash adds AI tools to speed up merchant onboarding, edit photos of dishes

4 hours ago 1

6:00 AM PDT · May 4, 2026

DoorDash connected Monday added caller AI-powered tools that fto merchants velocity up onboarding, edit photos to marque dishes look better, and make websites based connected their app listings.

The onboarding instrumentality works likewise to the 1 Amazon launched successful 2024. Merchants tin constituent the instrumentality to their website, from which it volition automatically fetch accusation specified arsenic photos, store hours, and paper items to make a listing connected the app. Merchants tin reappraisal and edit each of this accusation earlier publishing the listing.

DoorDash has besides revamped its video library. The room present lets merchants tag dishes successful videos truthful that customers tin bid those items directly. The room besides shows stats specified arsenic full views, video-driven sales, and caller lawsuit sales.

Restaurants are getting a fewer photograph editing tools, too: AI Retouch tin regenerate backgrounds, sharpen images, and optimize lighting without changing the dish; and AI Replate manipulates pictures of dishes truthful they look similar they’re plated professionally, changing lighting and color. Merchants tin besides supply a notation representation to use a peculiar benignant to an existing image.

“At DoorDash, we’re perpetually gathering tools to assistance merchants succeed, from their precise archetypal time connected the platform, to each bid after. These caller tools bespeak our content that the close exertion should region friction, not adhd it, truthful merchants tin absorption connected what they bash best: making large nutrient and delivering unthinkable lawsuit experiences,” Brian Tolkin, caput of merchant merchandise astatine DoorDash, said successful a statement.

The institution is adding caller features to its commerce platform arsenic well, 1 of which lets edifice owners rotation up a website based connected existing DoorDash content, specified arsenic paper items and photos. The institution said during a trial of the caller feature, merchants saw bid conversion rates of astir 10% connected average.

The institution has besides added a caller selling run builder that lets merchants automate contented creation, email outreach and scheduling.

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Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.

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