Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more

Open societal web Bluesky is erstwhile again expanding beyond its flagship app. At TechCrunch Disrupt 2026 connected Thursday, the institution announced the motorboat of a caller instrumentality that allows creators to marque websites, quizzes, games, polls, and different interactive experiences.

The instrumentality is an enlargement of Attie, Bluesky’s much experimental platform, which initially offered AI-powered exertion for gathering customized societal feeds. With its caller instauration capabilities, the thought is to let mundane users to make the benignant of experiences that antecedently lone bundle developers could build.

These user-created games, sites, and different experiences volition besides unrecorded connected the aforesaid AT Protocol (atproto) that powers Bluesky and different decentralized societal apps that marque up the decentralized societal web known arsenic the Atmosphere.

Bluesky CEO Toni Schneider shared the quality of Attie’s caller capabilities during an interrogation astatine Disrupt, saying, “We’re adding a diagnostic to our Attie merchandise that allows you to physique sites and societal experiences again for a radical of people. So deliberation of it as… societal vibe coding oregon vibe coding for your community.”

The exec, a erstwhile CEO of Automattic and a spouse astatine True Ventures, had antecedently been starring the institution connected an interim ground aft erstwhile CEO Jay Graber stepped down successful March to go Bluesky’s main innovation officer. Now, he’s taking complaint of the institution arsenic it enters the AI era.

Attie offers Bluesky a playground wherever it tin effort retired AI-powered ideas similar this.

Image Credits:Bluesky

“Vibe coding contiguous is benignant of a single-user, solo experience,” Schneider explained. “And what I privation to beryllium capable to bash is physique unneurotic oregon physique for a radical of people, and that’s what this merchandise does.”

When creators physique with Attie, they’re connected to their atproto identity. Plus, Attie volition suggest things users mightiness privation to marque based connected their nationalist Bluesky profiles.

To physique with Attie, users tin bring their ain AI exemplary oregon usage open-weight options, and the resulting sites and games tin past pat into Bluesky’s wider audience, noted Bluesky COO Rose Wang.

“Everybody is building…But the large question is: who’s utilizing the happening you’re building, due to the fact that we haven’t solved that occupation with distribution,” she said. “This is what makes Attie truthful absorbing is that it comes with the Bluesky distribution, truthful it doesn’t basal alone.”

That web contiguous has 47 cardinal registered users, though it’s seen a diminution successful engagement, arsenic immoderate users who tested it retired aboriginal returned to X.

Beyond being a investigating crushed for caller ideas, Attie ties into Bluesky’s larger plans to reinvigorate enactment connected its web by focusing connected some developers and communities successful the months ahead. Those areas volition besides beryllium supercharged by the protocol’s forthcoming enactment for backstage data, which Schneider said has been the biggest petition from developers. Private information is present successful alpha testing, with plans for a rollout by the extremity of the year, helium said.

“There should beryllium tons and tons of these fun, tiny societal experiences for your friends,” said Schneider, referencing the types of projects Attie volition enable. “We don’t each person to spell pass with the full satellite each the time.”