Image Credits:Apple11:03 AM PDT · June 8, 2026
Apple is getting successful connected the hottest caller inclination successful women’s health: perimenopause. The institution announced astatine its WWDC 2026 event on Monday that it’s adding perimenopause and menopause enactment to its existing rhythm tracking feature.
Apple has been pushing deeper into women’s wellness since 2019 erstwhile it added a rhythm tracker to Apple Watch and iOS. The tracker lets women log cardinal accusation astir their menstrual rhythm and fertility done its Health app.
This latest update embraces a taxable that has gone mainstream, popping up everyplace from societal media platforms similar TikTok and Instagram to daytime TV shows similar The Drew Barrymore Show. For Apple, that taste infinitesimal points to some a merchandise accidental and a ballooning market: according to probe published successful the diary Menopause, an estimated 1.1 cardinal women worldwide were postmenopausal arsenic of past year, and integer wellness tools targeting that demographic person attracted important concern successful caller years.
According to Apple’s Stacy Ford, vice president of OS management, women tin beryllium capable to person notifications erstwhile their rhythm patterns are suggestive of perimenopause.
Ford said the diagnostic besides allows users to log symptoms and work acquisition information, “so you tin recognize much astir what’s going connected with your assemblage and beryllium amended prepared to speech to your doctor.”
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Kirsten Korosec is simply a newsman and exertion who has covered the aboriginal of proscription from EVs and autonomous vehicles to municipality aerial mobility and in-car tech for much than a decade. She is presently the proscription exertion astatine TechCrunch and co-host of TechCrunch’s Equity podcast. She is besides co-founder and co-host of the podcast, “The Autonocast.” She antecedently wrote for Fortune, The Verge, Bloomberg, MIT Technology Review and CBS Interactive.
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