Anthropic’s Super Bowl ads mocking AI with ads helped push Claude’s app into the top 10

Anthropic’s Super Bowl ads — which diagnostic darkly comedic scenarios of radical seeking proposal from chatbots, lone to beryllium steered to “cougar” dating sites and height-boosting insoles — person been paying off. In the days since, Anthropic’s AI chatbot Claude has climbed from No. 41 connected the U.S. App Store to go a apical 10 app. As of Friday, Claude sits astatine No. 7 — its highest fertile to day — suggesting its “no ads” transportation resonates powerfully with users.

According to caller information from marketplace quality supplier Appfigures, Claude’s U.S. downloads crossed some iOS and Android totaled an estimated 148,000 from Sunday done Tuesday — the astir caller information available. That’s a 32% summation from the preceding 3 days, Thursday done Saturday, wherever downloads totaled astir 112,000.

Image Credits:Appfigures

Claude’s regular mean fig of downloads from Sunday done Tuesday was 49,200, up 32% from the accustomed Sunday done Tuesday mean of 37,400 per day.

The numbers suggest that Anthropic’s Super Bowl commercials, combined with Anthropic’s caller release of its caller Opus 4.6 model, worked to thrust attraction to Claude’s app and its cardinal differentiator from ChatGPT. The second rolled retired ads to escaped users this week, conscionable arsenic Anthropic’s ads had warned.

As a result, Claude’s app is gaining much attraction than it did erstwhile it archetypal debuted connected mobile.

Image Credits:Appfigures

The consumer-focused AI app arrived connected iOS successful May 2024 to a reasonably tepid reception. ChatGPT had beaten it to marketplace connected mobile devices and had grown to nearly fractional a cardinal installs successful its archetypal 5 days. By comparison, Claude had lone pulled successful 157,000 full planetary downloads wrong its archetypal week and didn’t scope a fertile higher than No. 55 connected the U.S. App Store.

Globally, Claude saw immoderate gains this past week, too. Overall worldwide downloads of Claude crossed some the App Store and Google Play grew 15% from Sunday to Tuesday versus past Thursday to Saturday. However, this was little than fractional the gains seen successful the U.S., Appfigures noted.